Bellevue Breakfast March 3, 2017: Ryan Brotherton – “The Simplicity of Social Media”


Event Time: 7:00 a.m. – 8:30 a.m.


1. Have you ever wondered if your activity on social media is effective or if the effort is worth it for your business?
2. Many of us have asked that question, few have received a good answer.
3. Let’s look at what it takes to be successful and what success really is in social media.

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Event Time: 7:00 a.m. – 8:30 a.m.

In my talk on Social Media, I will attempt to make the topic approachable for business owners and business people. It is difficult to know who to listen to or how to find the time to monitor and post regularly on SM. By helping individuals to understand the simplicity of it and how to easily relate it to real life conversations it becomes intuitive instead forced and relational instead of dreadful.

Beginning with an example of two different types of people at a party I will explain how to act and how not to act on social media. At a party, the friendly storyteller who leaves room for others to share their stories and comment on experiences is often the type of person we refer to as “the life of the party”. On the other hand, the guy who is constantly trying to get people to like him by selling himself and talking about how great he is typically is said to be “trying too hard”. These simple illustrations teach us a lot about life, relationships, and even social media.

When posting is about relationship, engagement, and storytelling it becomes easier to do and is not a burdensome task. Along with my talk, I will share my own story of working in retail for 10 years, owning and operating a business for 7 years and volunteering and working in church ministry for 10 years along the way. My faith journey will be told as a part of my example to how to help others enter into your story and make them feel included. These components are necessary for a healthy and effective social media strategy. It really is a lot like real life.

– My story part 1
– The party
– Intersection of social media and real life
– My story part 2
– Effective strategy
– Measuring results
– Why does it even matter?

Ryan’s professional background has always been focused on customer service in one way or another. As a young kid he learned that building trust and being likable makes everything easier. This served him well-delivering papers as a pre-teen and earning tips while doing so.

The understanding was refined with 10 years of retail experience and 8 years of owning and operating his own home service business. Perhaps the greatest learning curve has come with his role as founding Pastor of a local church in Edmonds, WA and his constant work with individuals looking for guidance and support in serious matters of life.

With a love for relational connection and building trust with individuals, the platform of Social Media has simply become an extension of his desire to provide the highest level of customer service for local companies who value their clients but don’t have the time or energy to express that value through the various Social Media Channels.

Event Sponsor:

Ryan General Contractors, Nancy Ekrem, CPA, Snap Fitness, Paul Ried Financial

Event Location:

Sheraton Bellevue Hotel
100 112th Avenue NE
Bellevue, WA 98004



Ideally located in the heart of the Puget Sound’s business community, the Sheraton Bellevue welcomes guests with Northwest hospitality. The Sheraton Bellevue was recently transformed by a multi-million dollar renovation, all 178 guest rooms, public areas, function spaces and restaurant feature crisp, fresh décor. Our flexible meeting space can accommodate groups from 2 up to 240 with state-of-the-art audio visual equipment and services available onsite. All of our 8,000 square feet of function space can be quickly transformed for meetings, parties, and special celebrations. Located on preferred floors, Sheraton Club guest rooms offer upgraded amenities like a larger work desk, complimentary HSIA, complimentary bottled water, robe and a deluxe selection of bath products. Two floors of Sheraton Club level rooms provide access to the Club Lounge where guests can enjoy complimentary continental breakfast and evening hors d’oeuvres; beer and wine are also available for purchase. It’s the perfect place to meet with your team, connect with friends, or relax in front of a 42″ flat screen HDTV. The Club Lounge is open 7 days a week.


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